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Where the free plans stop無料プランはどこで止まりますか
The free plans from HubSpot, monday.com and Asana all stop at two people. The third person triggers billing at all three vendors. What differs is where the step up sits and how much leaves the account on the day you sign. The products are not equivalent: HubSpot is a CRM for managing customers and deals, while the other two manage work and progress (monday.com offers a free plan on its work management product).
Three terms. A "seat" is one person's right to log in; you buy one per person. An "item" is a single row on a monday.com "board" (one table, close to an Excel sheet). A "deal pipeline" lays out where an opportunity sits between inquiry, quote and close, and each of those points is a "stage".
Where the free tier runs out
| Item | HubSpot Free Tools | monday.com Free (work management) | Asana Personal | How to read these numbers |
|---|---|---|---|---|
| People | 2 users | 2 seats | 2 users | Identical at all three. Free is not a trial allowance; it is an allowance two people consume in full. |
| Volume | 1,000 contacts | 200 items (up to 1,000 with 8 referrals) | Unlimited tasks and projects | Only monday.com runs out on the calendar. At one row per deal and one deal per day, roughly 6.5 months. |
| Custom fields | 10 custom properties (contacts, companies and deals combined) | No free-tier figure documented officially | Custom fields not available | If you want to total amounts or completion rates per deal, Asana rules itself out on the free tier from day one. |
| Automation | No free-tier figure documented officially | Not available | Not available | Whatever you re-key by hand today stays manual until you start paying. |
| Integrations | No free-tier figure documented officially | Not available | Available | monday.com Free connects to nothing else, so it only suits self-contained use. |
| Storage | No free-tier figure documented officially | 500MB | Unlimited (100MB per file) | Attaching drawings or site photos at 5MB each exhausts monday.com after 100 files. |
| Boards and pipelines | 1 deal pipeline | 3 boards | No limit | Three boards — deals, billing and inquiries — puts monday.com at its ceiling on day one. |
| Email sending | 2,000 marketing emails per month (with HubSpot branding) | No free-tier figure documented officially | No free-tier figure documented officially | The branding gets in the way for consumer-facing campaigns. Removing it requires Starter ($7 per seat per month billed annually). |
| Minimum paid purchase | No seat minimum documented officially | From 3 seats (5 seats for a team of 4) | From 2 seats (2/3/4/5, then increments of 5) | At the third person, only monday.com forces you to buy three seats at once. |
Sources: https://www.hubspot.com/pricing/crm / https://legal.hubspot.com/hubspot-product-and-services-catalog / https://support.monday.com/hc/en-us/articles/360010487220-Understanding-the-Free-Plan / https://support.monday.com/hc/en-us/articles/360010468920-How-does-plan-pricing-work / https://asana.com/pricing / https://help.asana.com/s/article/subscription-size-and-users (English-language pages, checked August 2026)
What the third person actually costs
Asana is not the only vendor that makes you buy seats in blocks. monday.com sells them in groups: "The pricing works per group of seats and not per seat." The minimum is 3 seats, and official support gives the example of choosing 5 seats for a team of 4. Asana sells 2 to 5 seats one at a time, so there is no step up to 5 people, but the sixth person jumps the plan to 10 seats.
| People using it | monday.com Basic | Asana Starter | HubSpot Starter |
|---|---|---|---|
| 3 | 3 seats / $27 per month / $324 at signup | 3 seats / $32.97 per month / $395.64 at signup | 3 seats / $21 per month / $252 at signup |
| 4 | 5 seats / $45 per month / $540 at signup | 4 seats / $43.96 per month / $527.52 at signup | 4 seats / $28 per month / $336 at signup |
| 5 | 5 seats / $45 per month / $540 at signup | 5 seats / $54.95 per month / $659.40 at signup | 5 seats / $35 per month / $420 at signup |
| 6 | Full list of seat tiers not documented officially | 10 seats / $109.90 per month / $1,318.80 at signup | 6 seats / $42 per month / $504 at signup |
All prices are the monthly equivalent per seat (billed annually, US dollars, excluding tax). Unit prices are $9 for monday.com Basic, $10.99 for Asana Starter and $7 for HubSpot Starter. Annual billing takes 12 months up front, so the "at signup" column is what actually leaves the account first.
Sources: https://monday.com/pricing / https://asana.com/pricing / https://www.hubspot.com/pricing/crm (checked August 2026)
At three people the annual gap is under $150, so the decision is made by the fourth and sixth person. monday.com jumps to 5 seats at 4 people ($540 a year), while Asana stays at 4 seats ($527.52). At the sixth person Asana resizes the plan to 10 seats automatically, adding $10.99 × 5 = $54.95 in one step and taking the year to $659.40.
For HubSpot, the billing cycle matters more than headcount. Starter (officially the Starter Customer Platform, an entry bundle covering marketing, sales, service and two further areas) lists at $20 per seat per month, with a limited-time price for new customers of $7 billed annually (65% off) and $10 billed monthly (50% off). Monthly costs $10 / $7 = 1.43 times annual, and once the discount ends that becomes $20 / $7 = 2.9 times. For 3 seats, annual billing takes $252 at signup, while monthly billing runs from $30 a month at the discounted rate to $60 at list. monday.com also discounts annual billing (18% by its own figure), but its monthly rate could not be confirmed.
Where each free plan stops you
monday.com stops on volume. At one row per deal and one deal per day, 200 items is 200 / 30.4 = about 6.5 months; at three rows per deal it is 200 / (3 x 30.4) = about 2.2 months. Decide how many rows a deal consumes, then divide 200 by it.
HubSpot stops on field count. Custom properties (fields specific to your business that are not there out of the box) are capped at 10 across contacts, companies and deals combined, against 1,000 per object on paid tiers. Industry, renewal month and assigned reseller alone use three. With a single deal pipeline, the deciding line is not how many businesses you run but whether you need two distinct sets of deal stages.
Asana stops on features. Four are unavailable: timeline (the Gantt view that lays out task durations as horizontal bars), dashboards, automation rules and custom fields. The first two are presentation problems, since deadlines and owners can be tracked in a list. The one that halts real work is the absence of custom fields: tasks cannot carry an amount or an owning department, so nothing can be totalled.
What happens to your data at the ceiling
On monday.com, existing data is not deleted when you pass a limit, but "your existing data remains accessible in view-only mode" and no new items or boards can be created. Whether editing remains possible is not stated officially, so confirm with support before you sign. Returning to the free plan requires cutting back to 2 seats first and converting private and shareable boards into regular boards. Column types the free tier does not support cannot be re-added once you remove them, unless you upgrade again. HubSpot's behaviour above 1,000 contacts, and Asana's on downgrade, could not be confirmed officially.
So which one should you choose
All figures are US dollars, excluding tax, billed annually (12 months taken at signup). Sources are the same as the pricing table above (checked August 2026).
Readers who should look elsewhere
- Teams that have three or more people in the admin screens but are not ready to commit to an annual software cost. All three vendors bill from the third person.
- Organisations with nobody who reads English help pages. Prices and specifications come from the English-language official pages.
- Anyone planning to stay on monday.com with two people for a long time. Automation and integrations are both unavailable, and items stop at 200. For the same two free users, Asana Personal is the less restrictive option.
- Anyone who wants to total amounts or completion rates per deal in Asana. Personal does not offer custom fields.
- Anyone considering HubSpot for tracking work progress. It is a tool for managing customers and deals.
Two things to do while you are still free
Load 10 records of your own real data, not fabricated samples. Then, before signing, ask each vendor three questions: whether you can reduce seats and return, whether cancelling annual billing mid-term refunds the remaining period, and whether data entered on the free plan carries over to paid. None of the three could be confirmed on the official pages.
Sources (English-language official pages, all checked August 2026)
- HubSpot Free Tools: 2 users, 1,000 contacts, 1 deal pipeline, 2,000 marketing emails per month with HubSpot branding ("2,000 email sends per calendar month, with HubSpot branding.") → https://www.hubspot.com/pricing/crm
- HubSpot Starter (officially the Starter Customer Platform): $20 per seat per month at list, with limited-time pricing for new customers only at $7 per seat per month billed annually (65% off) or $10 billed monthly (50% off). "Starts at $7/month per seat billed annually" / "Starts at $10/month per seat billed monthly" / "New customers only. Select offers available for a limited time." → https://www.hubspot.com/products/crm/starter and https://www.hubspot.com/pricing/crm
- HubSpot Free Tools custom properties: "Custom properties: Associate specific data points with contacts, companies, and deals. 10 custom properties in total." Paid tiers allow 1,000 per object. → https://legal.hubspot.com/hubspot-product-and-services-catalog
- monday.com Free (work management): 2 seats, 3 boards, 200 items, 500MB, no automations or integrations ("If you choose the Free Plan, you will not be able to use automations or integrations."), no guests or viewers, 100 items per referral up to 800 for a total of 1,000 items, view-only above the ceiling ("your existing data remains accessible in view-only mode"), the seat and board-type conditions for downgrading, and the restriction on removing unsupported columns ("certain column types aren't supported on the Free tier. If you remove these while on the Free plan, you won't be able to re-add them unless you upgrade again.") → https://support.monday.com/hc/en-us/articles/360010487220-Understanding-the-Free-Plan
- monday.com paid minimum of 3 seats, sold in groups: "The minimum number of seats you can have on a paid plan is 3." / "The pricing works per group of seats and not per seat." / "If you have a team of 4 for instance, you may choose the 5 seat option." → https://support.monday.com/hc/en-us/articles/360010468920-How-does-plan-pricing-work
- monday.com work management: Basic $9 per seat per month billed annually, Standard $12, Pro $19, with an 18% discount for annual billing → https://monday.com/pricing
- Asana Personal: "Up to 2 users can collaborate for free." Unlimited tasks and projects, unlimited storage (100MB per file), with timeline, dashboards, automation rules and custom fields out of scope. Asana Starter: $10.99 per seat per month billed annually, $13.49 billed monthly → https://asana.com/pricing
- Asana seat increments: "Asana offers 2-, 3-, 4- and 5-seat plans; increments of 5 up to 30 users (5, 10, 15, 20, 25, 30); increments of 10 up to 100 users…" and automatic resizing beyond the plan: "If you've surpassed your seat plan, Asana will take care of resizing your plan automatically" → https://help.asana.com/s/article/subscription-size-and-users
Items that could not be confirmed on the official pages: monday.com's monthly prices and the full list of seat-group increments; HubSpot Free Tools' limits on automation, integrations and storage, and its seat minimum; HubSpot's behaviour once contacts exceed 1,000; and Asana's handling of timeline and custom fields when moving from paid back to free.
Local sites may differ on currency, tax treatment and the plans offered, so check your local pricing page before signing.
HubSpot、monday.com、Asana の無料プランは3社とも2人までで、3人目が入った時点で課金が始まります。違うのは段差の位置と、契約当日に出ていく金額です。用途は別物で、HubSpot は顧客と商談を管理する CRM（顧客管理ソフト）、他の2つは作業と進捗の管理ツールです（monday.com は無料プランのある work management）。
用語を3つ。「席（シート）」は1人分のログイン権で、人数分を買い足します。「アイテム」は monday.com の「ボード」（1枚の表。Excel のシートに近いもの）の1行です。「商談パイプライン」は案件が問い合わせ→見積→受注のどの段階かを並べる仕組みで、各段階を「ステージ」と呼びます。
無料枠はどこで切れますか
| 項目 | HubSpot Free Tools | monday.com Free（work management） | Asana Personal | この数字の読み方 |
|---|---|---|---|---|
| 人数 | 2ユーザー | 2席 | 2ユーザー | 3社とも同じ。無料は「試用枠」ではなく「2人で使い切る枠」 |
| 件数 | 連絡先1,000件 | アイテム200件（紹介8件で最大1,000件） | タスク・プロジェクト無制限 | monday.com だけ日数で枯れる。1案件1行・1日1件で約6.5か月 |
| 独自項目 | カスタムプロパティ10個（連絡先・会社・取引の合計） | 公式に無料枠の記載を確認できず | カスタムフィールド不可 | 案件ごとに金額や進捗率を集計したいなら、Asana は無料枠では最初から不可 |
| 自動化 | 公式に無料枠の記載を確認できず | 使えない | 使えない | いま手作業でやっている転記は、有料化まで手作業のまま残る |
| 外部連携 | 公式に無料枠の記載を確認できず | 使えない | 使える | monday.com Free は他ツールと繋げず、単体で完結する使い方に限られる |
| ストレージ | 公式に無料枠の記載を確認できず | 500MB | 無制限（1ファイル100MBまで） | 図面や現場写真を1件5MBで貼るなら、monday.com は100件で尽きる |
| ボード・パイプライン | 商談パイプライン1本 | ボード3つ | 制限なし | 「案件管理」「請求管理」「問い合わせ管理」で monday.com は初日に上限 |
| メール送信 | マーケティングメール月2,000通（HubSpotロゴ入り） | 公式に無料枠の記載を確認できず | 公式に無料枠の記載を確認できず | 対消費者の一斉案内に使うならロゴが邪魔になる。消すには Starter（年払で1席月$7）が要る |
| 有料化の最小単位 | 席数の下限は公式に記載を確認できず | 3席から（4人なら5席） | 2席から（2/3/4/5席、以降5席刻み） | 3人目のとき、monday.com だけ3席分をまとめて買う |
出典：https://www.hubspot.com/pricing/crm ／ https://legal.hubspot.com/hubspot-product-and-services-catalog ／ https://support.monday.com/hc/en-us/articles/360010487220-Understanding-the-Free-Plan ／ https://support.monday.com/hc/en-us/articles/360010468920-How-does-plan-pricing-work ／ https://asana.com/pricing ／ https://help.asana.com/s/article/subscription-size-and-users（2026年8月確認・英語版）
3人目で実際にいくら出ていきますか
席をまとめ買いさせられるのは Asana だけではありません。monday.com は「1席単位ではなく席のグループ単位」（原文：The pricing works per group of seats and not per seat.）で最小3席、公式サポートは4人なら5席を選ぶ例を挙げています。Asana は2〜5席を1席刻みで買えるため5人までは段差がなく、代わりに6人目で10席へ飛びます。
| 使う人数 | monday.com Basic | Asana Starter | HubSpot Starter |
|---|---|---|---|
| 3人 | 3席／月$27／契約時$324 | 3席／月$32.97／契約時$395.64 | 3席／月$21／契約時$252 |
| 4人 | 5席／月$45／契約時$540 | 4席／月$43.96／契約時$527.52 | 4席／月$28／契約時$336 |
| 5人 | 5席／月$45／契約時$540 | 5席／月$54.95／契約時$659.40 | 5席／月$35／契約時$420 |
| 6人 | 席の刻みの一覧は公式で確認できず | 10席／月$109.90／契約時$1,318.80 | 6席／月$42／契約時$504 |
価格はすべて1席あたりの月額換算（年払・米ドル・税別）。単価は monday.com Basic $9／Asana Starter $10.99／HubSpot Starter $7。年払は12か月分を契約時に一括で払うため、「契約時」の欄が初回に実際に出ていく金額です。
出典：https://monday.com/pricing ／ https://asana.com/pricing ／ https://www.hubspot.com/pricing/crm（2026年8月確認）
3人時点の年額差は$150以内なので、決め手は4人目と6人目です。monday.com は4人で5席（年$540）に飛び、Asana は4席（年$527.52）で収まります。Asana は6人目で契約が自動的に10席へ書き換わり、$10.99×5＝$54.95が丸ごと増えて年$659.40の増額です。
HubSpot は人数より支払い周期で変わります。Starter（公式表記は Starter Customer Platform。マーケ・セールス・サービスなど5分野を束ねた入門バンドル）の定価は1席月$20で、新規顧客向けの期間限定価格が年払$7（65%オフ）、月払$10（50%オフ）です。年払と月払の差は$10÷$7＝1.43倍、割引が切れれば$20÷$7＝2.9倍になります。3席なら年払は契約時に$252、月払は毎月$30（割引後）から$60（定価）。monday.com にも年払割引（公式表示で18%）があり、月払の実額は確認できませんでした。
無料のまま使うと、どこで止まりますか
monday.com は件数で止まります。アイテム200件が1案件1行・1日1件なら200÷30.4＝約6.5か月分、1案件に3行ぶら下げるなら200÷（3×30.4）＝約2.2か月です。1案件に何行使うかを決めてから200で割ってください。
HubSpot は項目の数で止まります。カスタムプロパティ（最初から用意されていない自社独自の項目）は連絡先・会社・取引の合計で10個、有料の1オブジェクト1,000個とは桁が違います。「取引先の業種」「契約更新月」「担当代理店」を足せば3個消えます。商談パイプラインは1本なので、判断ラインは事業の数ではなく商談ステージが2種類必要かどうかです。
Asana は機能で止まります。使えないのはタイムライン（作業の期間を横棒で並べるガントチャート表示）、ダッシュボード、自動化ルール、カスタムフィールドの4つ。前の2つは見え方の問題で、締切と担当はリストでも追えます。実務を止めるのはカスタムフィールドがないことです。タスクに「金額」や「担当部署」を持たせられず、集計に使えません。
上限に達したらデータはどうなりますか
monday.com は上限を超えても既存データは消えませんが、閲覧専用（view-only）になり、新しいアイテムやボードは作れません。編集の可否は公式に明記がないため、契約前にサポートへご確認ください。無料へ戻すには、事前に席を2に減らし、非公開・共有ボードを通常のボードへ変換します。無料で非対応のカラム（列）を無料のあいだに消すと、有料に戻すまで追加し直せません。HubSpot の1,000件超過時と Asana の降格時の挙動は公式に確認できませんでした。
結局、どれを選べばいいですか
単位はすべて米ドル・税別・年払（12か月分を契約時に一括支払い）。出典は上の料金表と同じ（2026年8月確認）。
選ばないほうがいい読者像を挙げます
- 管理画面を触る人が3人以上いて、毎年数万円のソフト代を払い続ける判断がまだできない方。3社とも3人目から課金されます。
- 英語のヘルプを読む人が社内にいない方。価格と仕様は英語版公式ページの表記です。
- monday.com を2人のまま長く使うつもりの方。自動化も外部連携も使えず、アイテムは200件で止まります。同じ2人無料なら Asana Personal のほうが緩いはずです。
- Asana で案件ごとの金額や進捗率を集計したい方。Personal ではカスタムフィールドが使えません。
- HubSpot を作業の進捗管理に使おうとしている方。これは顧客と商談の管理ツールです。
無料のあいだにやることは2つです
架空データではなく自社の実データを10件入れてください。そのうえで契約前に各社へ、①席を減らして戻せるか、②年払の途中解約で残り期間分は返金されるか、③無料で入れたデータは有料へ引き継がれるか、を聞いてください。いずれも公式ページで確認できませんでした。
出典（いずれも2026年8月確認・英語版公式ページ）
- HubSpot Free Tools：2ユーザー／連絡先1,000件／商談パイプライン1本／マーケティングメール月2,000通（原文：2,000 email sends per calendar month, with HubSpot branding.） → https://www.hubspot.com/pricing/crm
- HubSpot Starter（公式表記 Starter Customer Platform）：定価 $20/席/月、新規顧客限定・期間限定の割引価格が年払 $7（65%オフ）／月払 $10（50%オフ）（原文：Starts at $7/month per seat billed annually／Starts at $10/month per seat billed monthly／New customers only. Select offers available for a limited time.） → https://www.hubspot.com/products/crm/starter ／ https://www.hubspot.com/pricing/crm
- HubSpot Free Tools：カスタムプロパティ10個・連絡先/会社/取引の合計（原文：Custom properties: Associate specific data points with contacts, companies, and deals. 10 custom properties in total.）／有料は1オブジェクトあたり1,000個 → https://legal.hubspot.com/hubspot-product-and-services-catalog
- monday.com Free（work management）：2席／3ボード／200アイテム／500MB／自動化・連携不可（原文：If you choose the Free Plan, you will not be able to use automations or integrations.）／ゲスト・閲覧者の招待不可／紹介1件につき100アイテム・最大800件で合計1,000アイテム／上限超過時は閲覧専用（原文：your existing data remains accessible in view-only mode）／降格時の席数・ボード種別の条件／無料で非対応のカラムを消したときの制限（原文：certain column types aren't supported on the Free tier. If you remove these while on the Free plan, you won't be able to re-add them unless you upgrade again.） → https://support.monday.com/hc/en-us/articles/360010487220-Understanding-the-Free-Plan
- monday.com：有料は最小3席、席はグループ単位で販売（原文：The minimum number of seats you can have on a paid plan is 3.／The pricing works per group of seats and not per seat.／If you have a team of 4 for instance, you may choose the 5 seat option.） → https://support.monday.com/hc/en-us/articles/360010468920-How-does-plan-pricing-work
- monday.com work management：Basic 年払 $9/席/月、Standard $12、Pro $19、年払で18%割引 → https://monday.com/pricing
- Asana Personal：2ユーザー（原文：Up to 2 users can collaborate for free.）／タスク・プロジェクト無制限／ストレージ無制限（1ファイル100MBまで）／タイムライン・ダッシュボード・自動化ルール・カスタムフィールドは対象外。Asana Starter：年払 $10.99/席/月、月払 $13.49/席/月 → https://asana.com/pricing
- Asana の席の販売単位（原文：Asana offers 2-, 3-, 4- and 5-seat plans; increments of 5 up to 30 users (5, 10, 15, 20, 25, 30); increments of 10 up to 100 users…）／席を超えたときの自動リサイズ（原文：If you've surpassed your seat plan, Asana will take care of resizing your plan automatically） → https://help.asana.com/s/article/subscription-size-and-users
公式ページで記載を確認できなかった項目：monday.com の月払価格と席のグループの刻み一覧、HubSpot Free Tools の自動化・外部連携・ストレージの上限と席数の下限、HubSpot で連絡先1,000件を超えたときの挙動、Asana で有料から無料へ戻したときのタイムライン・カスタムフィールドの扱い。
日本語版サイトでは円建て価格・税の扱い・提供プランが異なる場合があるため、契約前に日本語の料金ページでもご確認ください。