Homeホーム / Insights / Pricing and contracts解説記事 / 料金・契約
Budgeting from the list price times twelve leaves you short料金表の月額×12で予算を組むと、いくら足りませんか
Run 5 products through the same case — a company of 3 people with a list of 2,000 contacts — and the gap between the list price times 12 and what actually leaves the account in year one, buying from Japan, runs from 1.14x to 6.05x. What drives it is neither a setup fee nor usage charges, but the 10% consumption tax and the overseas handling fee the card issuer adds. Anything billed in US dollars starts at 1.14x the list price. (US dollars, excluding tax, monthly equivalents on an annual commitment; the Shopify figures are the Japanese yen rate card.)
A dollar invoice starts at 1.14x the list price
From Semrush's official FAQ.
Being a company does not make the purchase exempt, and there is no reverse charge to self-assess. The same page puts the rate at 10% and states that it is included in the total payment. monday.com states that its prices exclude tax and that tax follows the billing country, and HubSpot's terms of service, clause 3.6, likewise exclude tax. For Asana and Shopify, we could not find taxation in Japan stated on their own pages.
The second addition appears on no vendor's pricing page. Pay a dollar invoice with a card issued in Japan and the issuer's overseas handling fee sits on top. Sumitomo Mitsui Card publishes 3.63% for Visa and Mastercard and 2.20% for JCB, both including tax. That is the issuer's own notice, and rates differ from issuer to issuer, so check the terms of the card you will use. At 3.63%, 1.10 × 1.0363 = 1.13993, or about 1.14x.
List price, and what actually leaves the account in year one
| Tool (plan) | Monthly list price | List × 12 | Year one at US list prices | What leaves the account in Japan | Multiple | How to read the figure |
|---|---|---|---|---|---|---|
| HubSpot Marketing Pro | $800 | $9,600 | $12,600 (+ mandatory onboarding $3,000) | $14,363 | 1.50x | The $4,763 gap is setup fee, consumption tax and card fee. The plan price is not the line to negotiate |
| HubSpot Marketing Starter | $7/seat (new customers only, limited time) | $252 | $852 (+ contact overage $600) | $971 | 3.85x | A multiple sitting on top of a limited-time price. At the monthly rate of $20/seat, year one is $1,320 and 1.83x |
| monday.com Standard | $12/seat | $432 | $432 | $492 | 1.14x | 3 people simply happens to match the minimum seat count. At 4 people it becomes 5 seats and at 6 people 10 seats, and the match breaks |
| Asana Starter | $10.99/seat | $395.64 | $395.64 | $451 | 1.14x | Again a matter of headcount. 6 people means 10 seats and $1,318.80 a year |
| Semrush SEO | $117.33 | $1,407.96 | $2,487.96 (+ 2 extra users $1,080) | $2,836 | 2.01x | Most of the gap is the 2 extra users. Used by 1 person it stays at 1.14x |
| Shopify Grow (Japan, yen pricing) | ¥10,100 | ¥121,200 | — | ¥733,200 (+ processing fees ¥612,000) | 6.05x | 83% of the gap is processing fees. The rate matters more than the plan price |
Scroll sideways to see every column
Sources: each vendor's own pricing page (verified August 2026). US dollars, excluding tax, monthly equivalents on an annual commitment. “What leaves the account in Japan” applies the 10% consumption tax and the 3.63% overseas card handling fee to the 4 dollar-billed products (example: $12,600 × 1.10 × 1.0363 = $14,363). Shopify alone is calculated separately from the Japanese yen rate card (¥1.5m in monthly sales, 200 orders a month, domestic standard cards at 3.4%; we could not find whether those prices include or exclude tax). The $7/seat on HubSpot Starter carries the note “New customers only. Select offers available for a limited time.” Rebuilt at the published monthly rate of $20/seat, $20 × 3 seats × 12 = $720, plus $600 of contact overage, gives $1,320 in year one, and ÷ $720 = 1.83x. Semrush's $117.33 monthly equivalent is the annual-billing figure; monthly billing is $139. The company's help centre still carries articles under the former plan names (SEO Toolkit Pro $139.95 / Guru $249.95 / Business $499.95), but what can be bought from the pricing page is the 4 plans SEO, Starter, Pro+ and Advanced.
At contact 2,001, HubSpot adds $3,000 to the year
A note on the Professional pricing page.
Onboarding is setup assistance at the point of adoption, and as the sentence says, it cannot be declined. The other step is marketing contacts — the contacts you are allowed to send to, counted separately from records merely held in the CRM. Professional includes 2,000 of them, and beyond that the charge is $250 a month per 5,000. Collect 50 business cards, reach 2,050, and that is $3,000 for the year. Budget with the $250 for the next 5,000 block.
Seats can only be bought in blocks
monday.com starts at a minimum of 3 seats and above that sells only in multiples of 5 (official support). 6 people means 10 seats, so on Standard $576 a year goes to 4 seats nobody uses. Asana sells 2 to 5 seats individually, but above 5 seats it moves in blocks of 5 up to 30 people, and hiring a 6th person after the 5th takes the seat cost to 2.00x.
Headcount, seats and monthly price (Asana Starter, annual billing, US dollars, excluding tax)
From 5 people to 6 is 2.00x (5 seats at $54.95/mo to 10 seats at $109.90/mo, an increase of $659.40 a year). From 3 people to 6 is 3.3x. Sources: https://help.asana.com/s/article/asana-subscriptions-and-pricing / https://asana.com/pricing (verified August 2026)
In Japan, read Shopify as a different product
Shopify alone publishes yen prices (Basic ¥3,650 a month / Grow ¥10,100 / Advanced ¥44,000, annual billing). Processing is not the US 2.7% + 30¢ either: on domestic standard cards Grow is 3.4% + ¥0. There is no fixed component, but the rate is higher, so ¥1.5m in monthly sales across 200 orders a month comes to ¥612,000 a year in processing. Add the ¥121,200 plan fee and the total is ¥733,200, or ÷ 121,200 = 6.05x. User counts are staff excluding the owner, and Basic allows 0. The moment you need accounts for bookkeeping and shipping staff, Grow is the lowest plan that works.
Shopify Japan, annual total (plan fee + domestic standard card processing fees / annual billing, yen)
The two cross at ¥22.6m in monthly sales. Grow ¥10,100/mo at 3.4%, Advanced ¥44,000/mo at 3.25%. The same calculation at US prices gives ($299 − $79) ÷ 0.002 = $110,000 in monthly sales, so the Japanese crossover sits a good deal higher. Source: https://www.shopify.com/jp/pricing (verified August 2026). We could not find whether these prices include or exclude tax
The crossover works out as 44,000 − 10,100 = ¥33,900, 3.4% − 3.25% = 0.15%, and 33,900 ÷ 0.0015 = ¥22.6m in monthly sales.
There are buyers these 5 do not suit
HubSpot Marketing Hub Professional does not suit a company whose list stops at around 2,000 contacts. Of the $12,600 first year, $3,000 is onboarding. The higher Semrush plans do not suit a company where 1 person watches the rankings. If headcount is the reason for choosing Advanced at $549 a month, SEO at $139 a month plus 1 extra user at $45 a month — $184 a month — covers it.
monday.com does not suit headcounts that fall between the blocks, such as 4, 6 or 11: at 6 people, $576 a year disappears into seats nobody uses. Asana has the opposite problem, adding $659.40 a year above 5 people. Shopify Advanced does not suit a store until monthly sales reach ¥22.6m.
4 questions settle which one to look at
Sources are each vendor's own pricing page (verified August 2026). US dollars, excluding tax, annual billing (monthly billing for Semrush). For the 4 dollar-billed products, the 10% consumption tax and the overseas card handling fee sit on top of these figures
If you are unsure, start at Q1 and put your own numbers through each question in turn.
Sources (verified August 2026)
- Consumption tax: Semrush JCT FAQ (10%, collected regardless of B2B or B2C, included in the total payment) / monday.com pricing (excluding tax, determined by billing country, Standard $12/seat) / HubSpot terms of service, clause 3.6 (excluding tax) / Asana pricing (Starter $10.99/seat; taxation in Japan not stated)
- Overseas card handling fee: Sumitomo Mitsui Card official notice (Visa and Mastercard 3.63% including tax, for transactions posted on or after 1 November 2024; JCB 2.20% including tax)
- HubSpot: Marketing Hub pricing (Pro $800/mo, 3 seats included, 2,000 contacts included, onboarding $3,000; Starter $7/seat “new customers only, limited time” / monthly billing $20/seat, 1,000 contacts included) / product and services catalog (overage: Starter $50 per 1,000, Pro $250 per 5,000)
- monday.com: plans and pricing (minimum 3 seats, multiples of 5)
- Asana: subscriptions and pricing (minimum 2 seats, 2 to 5 seats individually, blocks of 5 up to 30 people)
- Semrush: pricing (SEO $139/mo, $117.33 monthly equivalent on annual billing / Starter $199 / Pro+ $299 / Advanced $549; extra users from $45/mo) / user management (extra users $45 / $80 / $100) / SEO Toolkit pricing and limits (former plan names Pro $139.95 / Guru $249.95 / Business $499.95, which do not match the current plans on the pricing page)
- Shopify: Japanese pricing (¥3,650 / ¥10,100 / ¥44,000, annual billing; domestic standard cards 3.55% / 3.4% / 3.25% + ¥0) / US pricing ($29 / $79 / $299, 2.9% / 2.7% / 2.5% + 30¢) / users by plan (0 / 5 / 15 / unlimited, owner not counted)
Amounts in US dollars exclude tax. On whether tax applies in Japan and at what rate, we could not find a statement on the Asana or Shopify pages, and the same goes for whether Shopify's Japanese yen prices include or exclude tax. The editor does not use these products. Terms change, so check each vendor's own pages before signing.
社員3人・顧客リスト2,000件で5社を計算すると、表示月額×12と、日本から契約して初年度に出ていく額の差は1.14倍から6.05倍まで開きました。効くのは初期費用でも従量課金でもなく、消費税10%とカード会社の海外事務手数料です。ドル建てなら表示額の1.14倍が下限です。
ドル建ての請求は、表示の1.14倍から始まります
Semrushの公式FAQです。
法人だから非課税、リバースチャージで自社申告、にはなりません。税率10%で支払総額に含まれる、ともあります。monday.comは税別・請求先国で決まると明記し、HubSpotも利用規約3.6で税別。AsanaとShopifyは日本での課税の記載を確認できませんでした。
2つ目は各社の公式ページに載りません。ドル建て請求を日本発行のカードで払うと、カード会社の海外事務手数料が乗ります。三井住友カードの公表値はVisa・Mastercard 3.63%、JCB 2.20%（税込）。カード会社の公式告知で、料率は会社ごとに違うので、ご自身のカードの規定を確認してください。3.63%なら 1.10 × 1.0363 = 1.13993、約1.14倍です。
表示月額 → 日本で初年度に出ていく額
| ツール（プラン） | 表示月額 | 表示×12 | 米国公式価格での初年度 | 日本で出ていく額 | 何倍 | この数字の読み方 |
|---|---|---|---|---|---|---|
| HubSpot Marketing Pro | $800 | $9,600 | $12,600（＋必須オンボーディング$3,000） | $14,363 | 1.50倍 | 差$4,763の内訳は初期費用・消費税・カード手数料。値切る先はプラン料金ではありません |
| HubSpot Marketing Starter | $7/席（新規限定・期間限定） | $252 | $852（＋超過コンタクト$600） | $971 | 3.85倍 | 期間限定価格の上の数字。月払$20/席なら初年度$1,320・1.83倍 |
| monday.com Standard | $12/席 | $432 | $432 | $492 | 1.14倍 | 3人が最小席数と一致しただけ。4人なら5席、6人なら10席で崩れます |
| Asana Starter | $10.99/席 | $395.64 | $395.64 | $451 | 1.14倍 | 同じく人数次第。6人なら10席で年$1,318.80 |
| Semrush SEO | $117.33 | $1,407.96 | $2,487.96（＋追加2人$1,080） | $2,836 | 2.01倍 | 差の大半は追加2人分。1人で使うなら1.14倍のまま |
| Shopify グロー（日本・円建て） | 10,100円 | 121,200円 | — | 733,200円（＋決済手数料612,000円） | 6.05倍 | 差の83%が決済手数料。プラン料金より料率が効きます |
※ 横にスクロールすると全項目を確認できます
出典：各社公式料金ページ（2026年8月確認）。米ドル・税別・年払コミット時の月額換算。「日本で出ていく額」は米ドル建て4社に消費税10%とカード海外事務手数料3.63%を乗せた額（例：$12,600 × 1.10 × 1.0363 = $14,363）。Shopifyのみ日本の円建て公式価格で別計算（月商150万円・月200件・国内標準カード3.4%。税込/税別の記載は確認できませんでした）。HubSpot Starterの$7/席には「新規顧客限定・期間限定」の注記があります（原文：New customers only. Select offers available for a limited time.）。月払表示の$20/席で組み直すと $20 × 3席 × 12 = $720、超過コンタクト$600を足して初年度$1,320、÷$720 = 1.83倍です。Semrush の月額換算$117.33は年払時の表示で、月払は$139です。同社ヘルプには旧プラン名（SEO Toolkit Pro $139.95／Guru $249.95／Business $499.95）の記事が残っていますが、料金ページから購入できるのは SEO／Starter／Pro+／Advanced の4本です。
HubSpotは2,001件目で、年$3,000が確定します
Professionalの料金ページの注記です。
オンボーディングは導入時の初期設定支援で、この文のとおり断れません。もう1つの段差はマーケティングコンタクト（配信対象にできる連絡先。CRM登録だけとは別枠）で、Professionalは2,000件込み、超過は5,000件ごと月$250。名刺を50枚で2,050件になれば年$3,000。次の5,000件ブロックの$250で予算を組んだほうがよさそうです。
席は「刻み」でしか買えません
monday.comは最低3席から始まり、以降は5の倍数でしか買えません（公式サポート）。6人なら10席で、Standardでは使わない4席に年$576。Asanaは2〜5席を個別に買えますが、5席超は30人まで5席刻みで、5人目から6人目の採用で席代は2.00倍になります。
人数と席数・月額（Asana Starter・年払・米ドル税別）
5人→6人で2.00倍（5席$54.95/月→10席$109.90/月、年$659.40の増）。3人→6人なら3.3倍。出典：https://help.asana.com/s/article/asana-subscriptions-and-pricing ／ https://asana.com/pricing （2026年8月確認）
Shopifyは、日本では別の商品として見てください
Shopifyだけは円建ての公式価格があります（ベーシック月3,650円／グロー10,100円／アドバンス44,000円・年払）。決済手数料も米国の2.7%＋30¢ではなく、国内標準カードでグロー3.4%＋0円。固定額がない代わり料率が高く、月商150万円・月200件なら決済で年612,000円。プラン料金121,200円と合わせ733,200円、÷121,200 = 6.05倍です。ユーザー数はオーナーを除くスタッフ数で、ベーシックは0人。経理と発送にアカウントを渡す時点で、グローが確定します。
Shopify 日本・年額総額（プラン料金＋国内標準カード決済手数料／年払・円）
月商2,260万円で逆転。グロー10,100円/月・3.4%、アドバンス44,000円/月・3.25%。米国価格での同じ計算は（$299 − $79）÷ 0.002 = 月商$110,000で、日本の分岐点はかなり高い位置にあります。出典：https://www.shopify.com/jp/pricing （2026年8月確認）。税込/税別の記載は確認できませんでした
分岐点の式は 44,000 − 10,100 = 33,900円、3.4% − 3.25% = 0.15%、33,900 ÷ 0.0015 = 月商2,260万円です。
この5社を選ばないほうがいい人がいます
HubSpot Marketing Hub Professionalは、リストが2,000件前後で止まる会社に向きません。初年度$12,600のうち$3,000がオンボーディングです。Semrushの上位プランは、順位を見る人が1人の会社に向きません。Advanced 月$549を選ぶ理由が人数なら、SEO 月$139＋追加1人 月$45＝月$184で足ります。
monday.comは4人・6人・11人と刻みから外れた人数に向かず、6人なら年$576が使わない席に消えます。Asanaは逆に5人超で年$659.40増。Shopifyアドバンスは月商2,260万円に届かないうちは向きません。
4つの質問で、見るべき1社が決まります
出典は各社公式料金ページ（2026年8月確認）。米ドル・税別・年払（Semrushは月払）。ドル建ての4社は、この額に消費税10%とカード海外事務手数料が乗ります
迷ったらQ1から順に、自社の数字を当てはめてください。
出典（2026年8月確認）
- 消費税：Semrush JCT FAQ（10%・B2B/B2C問わず徴収・支払総額に含まれる）／monday.com 料金（税別・請求先国で決定、Standard $12/席）／HubSpot 利用規約3.6（税別）／Asana 料金（Starter $10.99/席、日本の課税の明記なし）
- カード海外事務手数料：三井住友カード公式告知（Visa・Mastercard 3.63%税込・2024年11月1日以降到着分、JCB 2.20%税込）
- HubSpot：Marketing Hub料金（Pro $800/mo・3席込み・2,000件込み、オンボーディング$3,000、Starter $7/席「新規顧客限定・期間限定」／月払$20/席・1,000件込み）／製品・サービスカタログ（超過：Starter 1,000件ごと$50、Pro 5,000件ごと$250）
- monday.com：プランと料金（最低3席・5の倍数）
- Asana：サブスクリプションと料金（最小2席、2〜5席は個別、30人まで5席刻み）
- Semrush：料金（SEO 月$139・年払は月額換算$117.33／Starter $199／Pro+ $299／Advanced $549、追加ユーザーは月$45から）／ユーザー管理（追加ユーザー$45／$80／$100）／SEO Toolkit料金と上限（旧プラン名 Pro $139.95／Guru $249.95／Business $499.95。料金ページの現行プランと一致しません）
- Shopify：日本の料金（3,650円／10,100円／44,000円・年払、国内標準カード3.55%／3.4%／3.25%＋0円）／米国の料金（$29／$79／$299、2.9%／2.7%／2.5%＋30¢）／プラン別ユーザー数（0／5／15／無制限、オーナーを含まない）
米ドル建ての金額は税別です。日本での課税の有無・税率について、AsanaとShopifyは公式ページで記載を確認できませんでした。Shopify日本の円建て価格が税込か税別かも同様です。運営者はこれらの製品を使っていません。提供条件は変更されるため、契約前に各公式ページでご確認ください。